# Megan Cotter 2026, Communications Strategy (One Pager)

**Status:** Draft for Megan / Jessica review 
**Scope:** Digital + social content system (feeds field; does not replace it)

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## 1. Brand line

**Working with you / DELIVERING RESULTS**

Use this as the through-line on graphics and captions. “Working with you” = collaborative, local, listening. “Delivering results” = incumbent proof, not abstract values.

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## 2. Identity

Who she is in one breath: a **working mom** from Exeter who rebuilt after a house fire, works in Rhode Island’s seafood industry (**Lund’s / squid**), and shows up as a **collaborative moderate** who gets money and practical fixes into District 39.

Lead with results and neighbors. Party label is secondary. When attacked as “too liberal,” answer with bipartisan work and district outcomes, not ideology.

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## 3. Pillars (one per Results post)

| Pillar | Creative focus |
|--------|----------------|
| Costs / seniors | Child tax credit, childcare, Social Security tax relief |
| Schools | State aid for regional districts; kids & schools |
| Healthcare | Medicaid / Wood River Health; access in rural RI |
| Forests | Wildfire prep, forest rangers, farmland & open space, Green Bond |
| Taxpayers | Accountability (e.g. Inspector General, DOT audit); bringing money home |

**Rule:** Rotate one pillar per post. Do not post the full five-bullet Results graphic every time.

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## 4. Audience

**Primary:** Independents and soft Democrats in **Exeter, Richmond, Hopkinton**.

**Channel priority from 2024:** Early and mail voters were her win channel; Election Day in-person was soft. Digital should reinforce early/mail habits and list-building, not only Election Day hype.

**Secondary:** IDed supporters (volunteer, yard signs, donate, GOTV).

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## 5. Job of digital

Digital exists to:

1. **Feed field**, doors, yard signs, canvass weekends, volunteer shifts 
2. **Grow the list**, email / Action Network signups 
3. **Support early vote / mail** when that window opens 
4. **Carry Results + Meet Megan** for soft persuasion among independents 

Digital does **not** replace hard doors or become the main persuasion channel in HD-39.

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## Content categories (engine)

Meet Megan · Delivering Results · Campaign in Action · Community Highlights · Working With You · Endorsements · RI + District Pride · Volunteer / Donate / Vote · Holiday / Civic

## Mid-season weekly mix (~4-5 posts)

1 Results · 1 Meet Megan or Community/District · 1 Field/Volunteer CTA · 1 Testimonial or Endorsement · optional second Results or event plug

Empty days are fine. Spike only for real canvass weekends, mail, and early vote.

## Phases

| Phase | Job |
|-------|-----|
| Now → Labor Day | Brand + results + list-building |
| Sept → mid-Oct | Persuasion + endorsements + “why Megan” (results-first; careful on opponent) |
| Early vote window | Vote reminders; mail/early (her 2024 advantage) |
| Final week | GOTV only, poll locations, have you voted, volunteer shifts |

## Field wiring (standing pairings)

- Canvass weekend → Campaign in Action + Volunteer 
- Mail drop → matching Results pillar online 
- Coffee hour / Show Some Love → Community + Meet Megan 
- Monthly earned media idea → firefighter, Wood River van, or Green Bond 

## Paid (separate from organic)

- Boost **Results** and **Meet Megan** → independents / HD-39 lookalikes 
- Boost **Volunteer / Vote** → IDed supporters 
Track on the calendar’s Boosted Posts sheet.

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*Review this page before expanding the calendar past the first four weeks (Aug 3-30, 2026).*