# Megan Cotter 2026, Category → Graphic Map

Folder: `Megan Cotter - Advertising Images\` 
Use filename in the calendar GRAPHIC column (relative path from workbook root is fine).

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## Category map

| Category | Graphic file(s) | Post job |
|----------|-----------------|----------|
| **Meet Megan** | `MEET MEGAN.png` · `MEET MEGAN (2).png` | Identity, values, working-mom / rebuild / collaborator story. Alternate the two templates. |
| **Delivering Results** | See pillar table below | One accomplishment cluster per post. Never default to the all-five overview. |
| **Campaign in Action** | `CAMPAIGN IN ACTION_ EVENTS + CANVASSING.png` | Canvass photos, event plugs, “out on doors this weekend.” Pair with volunteer CTA weeks. |
| **Community Highlights** | `COMMUNITY HIGHLIGHTS.png` | Local businesses, Chariho, firefighters, farms, Show Some Love, coffee hours. |
| **Working With You** | `WORKING WITH YOU_ SUPPORTER HIGHLIGHTS + TESTIMONIALS.png` · `(2).png` | Neighbor quotes / supporter highlights. Needs real quote text dropped into template or caption. |
| **Endorsements** | `ENDORSEMENT TEMPLATE.png` · `ENDORSEMENT TEMPLATE (2).png` | Org or named endorser. Fill template before scheduling. |
| **RI + District Pride** | `RI + DISTRICT PRIDE.png` · `(2).png` · `(3).png` | Place-based: Exeter / Richmond / Hopkinton pride, seasons, local landmarks, light politics. |
| **Volunteer / Donate / Vote** | Reuse Campaign in Action, Meet Megan, or Results CTA seal; or plain photo | Hard ask: shift signup, donate, early vote, Election Day. |
| **Holiday / Civic** | District Pride or Meet Megan; photo OK | Light touch: Memorial Day, July 4, Labor Day, election civic reminders, not partisan lectures. |

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## Delivering Results, pillar files

| Pillar | File | Creative headline |
|--------|------|-------------------|
| Overview (rare) | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS.png` | All five pillars + portrait |
| Costs / seniors | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS (2).png` | Lowered costs for families and seniors |
| Schools | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS (3).png` | Supporting our kids and schools |
| Healthcare | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS (4).png` | Caring for our health |
| Forests | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS (5).png` | Preserving forests and open spaces |
| Taxpayers | `DELIVERING RESULTS_ HIGHLIGHT ACCOMPLISHMENTS (6).png` | Protecting taxpayers |

**Rotation tip:** In a 4-week block, hit each single-pillar graphic at least once; skip overview unless you need a “record at a glance” post.

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## Remap from Sam / RDTC example

| Example category | Megan category |
|------------------|----------------|
| About Sam | Meet Megan |
| The Issues / values dumps | Delivering Results (one pillar) |
| Town Council Related | *(drop)* → Campaign in Action or Community Highlights if local event |
| RDTC Values | *(drop)* → Meet Megan or District Pride |
| Community Endorsements | Endorsements + Working With You |
| Volunteer | Volunteer / Donate / Vote |
| Holiday or Vote Reminder | Holiday / Civic (or Vote in GOTV phase) |

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## Field pairing cheat sheet

| Field need | Categories to schedule that week |
|------------|----------------------------------|
| Canvass weekend | Campaign in Action + Volunteer / Donate / Vote |
| Mail drop | Delivering Results (matching mail pillar) |
| Coffee hour / Show Some Love | Community Highlights + Meet Megan |
| Endorsement announce | Endorsements (+ optional boost) |
| Earned media push | Forests (firefighter) · Healthcare (Wood River van) · Taxpayers/Green Bond story |

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## Assets still needed (not blocking Aug calendar)

- Real testimonial quotes for Working With You slots 
- Filled endorsement names/logos for Endorsement templates 
- Fresh canvass / event photos for Campaign in Action (template works as placeholder) 
- Confirm Action Network / signup URL for list CTAs