Megan Cotter

What’s in this packet

Approve these together. The calendar is the day-to-day view; the docs lock strategy and language.

• 01

  Communications schedule

  Month calendar (Aug–Nov). Day detail: platforms, audience, draft, graphic. Click graphics to enlarge.

  Primary review surface
• 02

  Strategy one-pager

  Brand line, identity, pillars, audience, job of digital, weekly mix, phases.

  Lock first
• 03

  Messaging bible

  Proof points and swipe language for captions and replies.

  Copy source of truth
• 04

  Category map

  Content categories mapped to PNG creatives in Advertising Images.

  Creative pairing
• 05

  Excel workbook

  Schedule + Boosted Posts + Phases sheets for offline editing and budget notes.

  Working file

Already filled

No need to hunt for placeholders on these.

• Neighbor quotes in calendar — Jessica Purcell, Michael Niemeyer, Chip Heil, Kristen Chambers, Antonia Bryson, Dan Fitzgerald, Jared Graham.
• August cadence — ~4–5 posts/week (18 drafts). Overflow and testimonials continue into September.
• Boost markers — Persuasion (blue): Aug 10, 14 · Sep 10, 16, 22, 29. Mobilize (green): Aug 22, 28.
• Chip Heil graphic — Sep 16 uses the updated testimonial PNG.

Live preview: megan-cotter-comms-plan.onrender.com

Before anything goes live

Checklist for Megan, Jessica, and field.

• Confirm Action Network / signup URL (currently megancotterri.com in drafts).
• Align weekend canvass CTAs with Tristan’s real field calendar.
• Jessica: confirm boost budgets and audience definitions on the Boosted Posts sheet.
• Swap remaining Canva testimonials where a named quote deserves its own graphic (not just the template PNG).
• Sign off strategy one-pager before writing October / November / GOTV.